Today, every marketing expert is very clear about the main path to follow to be successful and scalable in their business, automated marketing. This is where tools like Autopilot come into play.

And you still do not understand this concept and how to take advantage of digital tools? We present its bases and benefits, and we also offer one of the complete platforms to start in marketing automation.

What is marketing automation?

Marketing automation seeks to organize and automate processes, thanks to software. In this, you can generate and implement rules that allow you to run a digital marketing strategy so that both email sending, capture, and analysis of prospects, as well as segmentation, among many other processes, can run and flow through the sales funnel.

Autopilot, a complete software to move forward without barriers

The objective of using software such as Autopilot is to accompany your clients from the beginning of the relationship with them, when they are only prospects, until the closing of the sale, without forgetting the after-sales. If it is well implemented, you will be able to monitor and optimize your strategy in a harmonious way and without any detail escaping; the goal is to achieve the satisfaction of your clients, increase their loyalty, and, why not, that they become living witnesses of your brand.

What are the benefits of marketing automation with Autopilot?

You will be able to efficiently execute complex marketing processes that would be very difficult to achieve manually. With this, you can scale as a company.

It will allow you to reduce costs and optimize staff time.

You will get detailed and accurate reports on the impact of your strategies.

Automate lead nurturing and lead scoring processes.

Autopilot is a relatively simple automation platform to use, it has excellent functionalities, and its cost is quite affordable.

It is a tool that you can get up and running quickly, and in just a few minutes, start capturing leads, creating a fully automated and productive shopping experience.

Advantages of Autopilot as a marketing automation tool

Autopilot can be used by any type of company, from a startup to those with the highest sales volume, capable of carrying out workflow construction, integration with different CRMs, creating forms, centralizing contacts and intelligent segmentation, among other advantages, all this in real-time and in an automated way.

Some of its features are:

  • Capture, generation, and administration of leads.
  • Marketing data analysis.
  • Marketing automation.
  • Email marketing.
  • Lead nurturing.
  • Conversational Marketing.
  • Mobile marketing.
  • Retargeting campaigns.
  • Campaign management.
  • Account Marketing.
  • Sales training.

Also, it has a training and training module through web documentation and online seminars, as well as real-time technical assistance, so that you can overcome any inconvenience you have, immediately and without complications.

Autopilot can be integrated with different applications, among which are:

  • HubSpot.
  • Slack.
  • Trello.
  • Mailchimp.
  • Salesforce.
  • Pipedrive.
  • Typeform.
  • Facebook.

But that does not end there; with its growth, these options are expanding every day, and platforms such as Patreon will also be compatible with the tool.

Autopilot turns out to be a very complete and powerful automation marketing tool with which you can optimize all your digital marketing campaigns automatically, through an intuitive, easy-to-use system with efficient solutions.

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